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Data mining is the process of discovering patterns, correlations, and insights within large datasets through the use of statistical methods and machine learning algorithms. It helps in making informed decisions by extracting valuable information and predictive insights from raw data.
Businesses use data mining to understand customer behavior, optimize marketing strategies, improve operations, and identify new opportunities for growth. Data mining plays a crucial role in various fields such as healthcare, finance, and retail by enabling the analysis of vast amounts of data quickly and efficiently.