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The process where a near-final product or service is evaluated by potential users in the real world.
Beta testing for tech companies allows the identification of bugs and performance issues in real-world environments, enabling early resolution before a product's full release. It provides valuable insights into user experience and preferences, aiding in the optimization of features and interface to better meet customer needs. Beta testing helps in building confidence in the product, reducing overall development costs, enhancing customer relations, and supporting marketing efforts, ultimately contributing to a more successful and customer-aligned product launch.